Job Description

Job Title: CDP & MCP Architect / Lead - Salesforce Implementations Location: Bangalore/Jaipur Experience: 8+ years Summary: We are seeking a highly experienced CDP & MCP Architect with a strong background in Salesforce implementations to lead the design, development, and deployment of Customer Data Platform (CDP) and Multi-Cloud Personalization (MCP) solutions. The ideal candidate will have deep expertise in Salesforce Marketing Cloud, Data Cloud (formerly CDP), Personalization, and integrations with multiple systems to drive business value through data-driven personalization and customer engagement strategies. Key Responsibilities: Architect and implement Salesforce CDP and MCP solutions that align with business objectives and customer experience goals. Design and integrate Salesforce Data Cloud, Marketing Cloud, and Personalization (Interaction Studio) with enterprise data sources, marketing platforms, and CRM systems. Lead end-to-end data strategy, ensuring data ingestion, identity resolution, segmentation, activation, and analytics capabilities are optimized for customer engagement. Provide technical leadership for data modelling, identity resolution, customer segmentation, and journey orchestration across multi-channel environments. Collaborate with stakeholders, including marketing, sales, IT, and analytics teams, to define use cases and ensure seamless implementation. Oversee data governance, security, and compliance best practices while working with enterprise IT and data privacy teams. Optimize real-time decisioning, AI-driven personalization, and automation workflows using Salesforce Einstein and Interaction Studio. Troubleshoot and resolve technical challenges related to data pipelines, API integrations, and marketing automation workflows. Stay up to date with Salesforce innovations, industry trends, and best practices in data driven marketing and customer experience management. Required Skills & Qualifications: 8+ years of experience in Salesforce implementations, with a focus on Marketing Cloud, CDP/Data Cloud, and Multi-Cloud Personalization (MCP). Strong expertise in Salesforce Data Cloud (CDP), Marketing Cloud Personalization (Interaction Studio), and Marketing Cloud Engagement. Hands-on experience in data ingestion, identity resolution, audience segmentation, and activation within Salesforce Data Cloud. Proficiency in SQL, REST/SOAP APIs, and data integration techniques. Experience with Salesforce Marketing Cloud connectors, ETL tools, and third-party integrations. Knowledge of data privacy, security standards (GDPR, CCPA, etc.), and compliance regulations. Strong understanding of AI-driven personalization, customer journey orchestration, and real-time marketing. Excellent communication, stakeholder management, and problem-solving skills. Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Developer, Data Cloud Consultant, or Interaction Studio Specialist are a plus. Preferred Qualifications: Experience working with multi-cloud Salesforce environments (Sales, Service, Commerce Cloud, etc.). Familiarity with Google Analytics, Adobe Experience Cloud, or other MarTech ecosystems. Hands-on experience with AI/ML-based recommendation engines. Why Join Us? Work on cutting-edge Salesforce CDP & MCP solutions driving customer engagement and business growth. Collaborative and dynamic work environment with cross-functional teams. Opportunities for professional growth and Salesforce certifications. Competitive salary and benefits package. If you are passionate about leveraging Salesforce's data-driven marketing capabilities to create personalized customer experiences, we'd love to hear from you

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