Job Description

Job Title: Salesforce Marketing Cloud Lead Location: Pune About Barclays Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group. Risk and Control Objective Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards. Working Flexibly We\'re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers\' and clients\' needs. Whether you have family commitments or you\'re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager. Hybrid Working We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We\'re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances These requests will be reviewed and agreed for a period of time i.e., will have a start and end date. Please discuss the detail of the working pattern options for the role with the hiring manager. Introduction: The Salesforce Marketing Cloud Lead will be responsible for deploying email and SMS via our SFMC tool. They will be responsible for working with key stakeholders both within and outside the MarTech organization to capture requirements and delivery timelines to build email and SMS communications, enhancements, and new capabilities. What will you be doing . Design and develop Email and SMS notifications using Salesforce Marketing Cloud Application. . Build Email and SMS templates within Marketing Cloud, including QA . Responsible for migration of campaigns and development into SFMC email and mobile channels . Establish operating model for deploying email and SMS to ensure adherence to defined SLAs, partner deadlines, and controls . Implement Journey Builder solutions for capturing Customer Journey using Salesforce Marketing Cloud application . Provide leadership/guidance to program teams on the end to end customer journey across products and platforms. What we\'re looking for: . Certified Salesforce Marketing Cloud Specialist, Certified Salesforce Certified Marketing Cloud Developer, Certified Salesforce Certified Marketing Cloud Consultant . Years of experience building and deploying Marketing Communications and email/SMS templates via the SFMC tool . Experience with SFMC development tasks (building email templates, content blocks, journey building) . Ability to adhere to SLAs, manage capacity accordingly, and partner with stakeholders to effectively manage marketing communications . HTML knowledge including custom developed code Skills that will help you in the role: . Extensive experience and deep understanding of email and SMS channel strongly preferred . Holistic understanding of marketing, marketing operations process, and technology agile process strongly preferred . Controls oriented . 4-year college degree in marketing, business, computer science, or other related area Where will you be working Pune Be More at Barclays At Barclays, each day is about being more - as a professional, and as a person. \'Be More @ Barclays\' represents our core promise to all current and future employees. It\'s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are. Interested and want to know more about Barclays Visit home.barclays/who-we-are/ for more details. Purpose, Values and Mindset We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term. Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship. Respect We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone\'s contribution. Integrity We operate with honesty, transparency and fairness in all we do. Service We act with empathy and humility, putting the people and businesses we serve at the centre of what we do. Excellence We champion innovation, and use our energy, expertise and resources to make a positive difference. Stewardship We prize sustainability, and are passionate about leaving things better than we found them. Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do our Mindset is to Empower, Challenge and Drive. Empower Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure. Challenge Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints. Drive Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.

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