Job Description

About The Company:ARA's client is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology knowhow, domain and process expertise. Over the years we have left an indelible impression in the IT solutions domain with an impressive clientele and an extensive global presence. Our integrated solutions offering is aimed at creating value for our customers, helping them in improving their business processes with minimum hassles and capital outlays.The Role:We are looking for A Senior Salesforce Developer with Marketing Cloud experience to join our dynamic team. The ideal candidate will have a strong technical background in Salesforce development, a deep understanding of Salesforce best practices, and the ability to lead projects and mentor junior developers on Salesforce including Salesforce Marketing Cloud.Key Responsibilities:SFDC Development:

• Customize Salesforce using Apex, Visualforce, Aura & Lightning Web Components.
• Configuring Salesforce objects, fields, workflows, validation rules, and process automation tools.
• Knowledge of integrating Salesforce with other systems using APIs, middleware, or Salesforce integration tools like MuleSoft.
• Writing test classes to maintain code quality and ensuring applications perform as expected.
• Monitoring system performance, fixing bugs, and providing ongoing support to users.
• Keeping up with Salesforce releases and implementing new features to improve processes.
• Working with required stakeholders to align development with business goals.
• Maintaining clear and up-to-date technical and functional documentation.

SFMC Development

• Building email templates, landing pages, and marketing campaigns using tools like Email Studio, Content Builder, and Journey Builder.
• Writing AMPscript, SSJS (Server-Side JavaScript), or SQL for personalized content and automation.
• Managing contact data models, data extensions, and segmentation for targeted marketing campaigns.
• Setting up and maintaining automations using Automation Studio for tasks like data imports, exports, and scheduled sends.
• Integrating Marketing Cloud with Salesforce CRM or other systems using APIs, Marketing Cloud Connect, and middleware tools.
• Creating customer journeys and touchpoints with Journey Builder to enhance engagement.

Stakeholder Communication:

• Collaborate with business stakeholders to gather and document requirements.
• Provide regular updates on project status, technical issues, and risk assessments.

Innovation and Continuous Improvement:

• Propose and implement new features and enhancements to improve Salesforce functionality and user experience.
• Stay current with Salesforce releases, new features, and industry trends to recommend and implement relevant updates.

Skills Required:

• Extensive experience with Aura, LWC, APEX, JavaScript, Lightning, SOQL, SOSL, Salesforce CLI, VS Code and other core Salesforce platform development tools.
• Experience on Integrations (API & Data)
• Knowledge of tools used for build and deployment (CI/CD, Ant Script or any others)
• Functional Knowledge (Sales Cloud, Service Cloud, FSC)
• Experience with Salesforce Marketing Cloud products (Email Studio, Journey Builder, Automation Studio, etc.).
• Strong communication skills.
• Strong problem solving and analytical skills.
• Good to have - Banking/Finance Domain Experience

Certifications Needed:

• Salesforce Platform Developer
• Salesforce Administrator
• Salesforce Certified Marketing Cloud Developer / Email Specialist / Administrator

Qualifications & Experience:

• Any graduate
• 5-8 years of experience on Salesforce CRM

Required Skills Salesforce developer, lwc, apex, Visual force, Salesforce Developer 1 certification, JavaScript, HTML, CSS, Lightning Web Components, marketing developer, Email Studio, Journey Builder, Automation StudioEducational Qualification Any GraduateMar 25, 2025Pay Rate2800000 - 2900000 INR Per Annum5 - 9 Years Exp.1 Vacancy

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