1. Increase extraction at low counter share dealers with focused visits & demand generation
activities.
2. Communicate various schemes to these low counter share dealers & enroll them in these
offers for business increase, dealer accounting & timely scheme settlements.
3. Convert non dealers to dealers with the help of influencer contact.
4. Increase in shop visibility at identified competition counters.
5. Organize & Conduct Painter meets at pre-selected low counter share dealers.
6. Enroll painters in NPP (Nerolac Premium Painter) program, closely monitor their sale &
ensure non user painters become users.
7. Provide market information support to ASM (Area Sales Manager) on select outlets.
8. Conduct product demos at dealer shops/painter meets.
9. Execute marketing offers/program at these selected outlets.
10. Visit painter sites for their support & conversion.
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