Overview:
Main purpose:
Drive Secondary value and revenue growth profitably by leveraging the growth opportunities , coaching the Frontline team and managing DBRs effectively
Responsibilities:
Deliver Secondary Value target by developing market in the assigned territory • Add new outlets which should contribute to achieving annual volume/value targets
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocolsIncrease the Unique SKU count in the outlet and ensure chilled Product range availability
• Achieve trade spends productivity targets
• Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
• Coach CEs through Work •with and One on One & Training
• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner
Qualifications:
Skills and Behavioural Attributes
• Strong Leadership skills, experience managing larger teams
• Towering strength in Sales Operation and a passion for Market Execution
• Strong Inter-personal skills to build strategic wiring with Distributors /Customers
• Customer Centric mentality and approach to conducting business
• Strong Commercial experience ( Sales, GTM, Marketing, Finance)
• Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders
• Strong financial skills to drive / evaluate impact of various business levers
• Analytical skills - able to analyse events / data to optimize performance
• Natural inclination to build capability / Be the Head Coach for the unit team
• Well versed in Sales Force Automation
Responsibilities (Secondary Language):
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