Job Description

Position: Head of Sales & MarketingDepartment: Sales & MarketingLocation: Sector 63, NOIDAExp.: 10+ YearsCTC: 9 LPA - 15 LPAJob Summary:The Head of Sales & Marketing for B2C Verticals will be responsible for developing and executing comprehensive sales and marketing strategies that drive revenue growth, enhance brand visibility, and strengthen customer relationships. This role requires a strategic thinker with strong leadership skills and a proven track record in B2C sales and marketing.Key Responsibilities: * Strategic Planning and Execution:

• Develop and implement strategic sales and marketing plans to achieve business goals and objectives for B2C verticals.
• Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth.
• Set and monitor key performance indicators (KPIs) to track progress and adjust strategies as needed.
• Sales Leadership:

• Lead, mentor, and develop a high-performing sales team to meet and exceed sales targets.
• Establish sales processes, methodologies, and best practices to optimize sales performance.
• Foster a customer-centric culture and ensure exceptional customer service.
• Marketing Leadership:

• Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Oversee the creation of compelling content, advertising, and promotional materials to drive brand awareness and engagement.
• Manage marketing budgets and ensure effective allocation of resources.
• Brand Management:

• Enhance and protect the company's brand image and reputation.
• Develop brand positioning and messaging that resonate with target audiences.
• Collaborate with product development teams to ensure brand consistency across all touchpoints.
• Market Research and Analysis:

• Conduct market research to understand customer needs, preferences, and behaviors.
• Analyze sales data and customer feedback to inform marketing strategies and product development.
• Stay up to date with industry trends and emerging technologies.
• Partnerships and Alliances:

• Identify and cultivate strategic partnerships and alliances to expand market reach and drive business growth.
• Negotiate and manage contracts with key partners and vendors.
• Reporting and Analysis:

• Prepare regular reports on sales and marketing performance for senior management.
• Use data and analytics to measure the effectiveness of sales and marketing initiatives and make data-driven decisions.

• Bachelors degree in marketing, Business Administration, or a related field; MBA preferred.
• Proven experience (10+ years) in sales and marketing leadership roles, preferably in B2C verticals.
• Strong track record of achieving sales targets and driving revenue growth.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinker with the ability to translate market insights into actionable plans.
• Proficiency in digital marketing, social media, and CRM tools.
• Strong analytical skills and the ability to interpret data and trends.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

• Leadership and team management
• Strategic planning and execution
• Customer focus
• Analytical and problem-solving skills
• Excellent communication and presentation skills
• Negotiation and influencing skills
• Results-oriented and self-motivated

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