Job Description

Job Overview:

We are seeking a highly motivated and dynamic Marketing Executive to join our team. As a Marketing Executive, you will play a crucial role in developing and implementing effective marketing strategies to promote our SaaS-based product and drive business growth. You will be responsible for executing marketing campaigns, conducting market research, and managing various marketing activities. Additionally, you will be involved in product demonstrations and presentations to potential clients and customers. The ideal candidate should have a strong passion for marketing, excellent communication skills, and the ability to think creatively.

Responsibilities:

• Develop compelling product demonstrations to showcase the value proposition of our SaaS product to potential clients and customers.
• Collaborate with the management team to identify and qualify potential customer opportunities.
• Deliver product demonstrations and presentations to prospective clients, addressing their specific needs and concerns.
• Gather feedback from product demonstrations to improve the presentation and product messaging.
• Manage and update the company's website, social media platforms, and other online channels to ensure relevant and engaging content.
• Create compelling and engaging content for various platforms, including websites, blogs, social media, email campaigns, case studies, and more.
• Write clear, concise, and grammatically correct content (Blogs, articles) that aligns with our brand voice, target audience, and marketing objectives.
• Design presentation and brand templates using Canva premium. Knowledge of Microsoft PowerPoint and Canva is a must.
• Create and manage marketing campaigns across multiple channels, including digital marketing, social media, email marketing, and traditional advertising.
• Implement innovative marketing strategies and campaigns to increase brand awareness, generate leads, and drive sales.
• Monitor and analyze the performance of marketing campaigns, track key metrics, and prepare regular reports for management.
• Responsible for maintaining & nurturing leads and conducting email marketing campaigns.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field. Preference will be given to MBA candidates.
• Fresher Candidates with good communication skills and necessary design skills will also be considered.
• Creative mindset with presentation skills and ability to design marketing campaigns.
• Strong communication and interpersonal skills, both written and verbal.
• Highly organized with the ability to multitask and meet deadlines.
• Proficiency in using marketing tools and software and working knowledge in Canva, Microsoft PowerPoint, Google Analytics, CRM systems (Zoho CRM).
• Prior experience in product demonstrations is a plus.

Job Type: Full-time

Pay: ?10,000.00 - ?12,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Diploma (Preferred)

Experience:

• Customer service: 1 year (Preferred)

Language:

• English (Preferred)
• Hindi (Preferred)

Expected Start Date: 10/08/2024