Reports to: Marketing ManagerJob Summary:Lilavati Foundation is seeking a dynamic and experienced Senior Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our healthcare services, increase patient engagement, and drive brand awareness. This role requires a strategic thinker with strong leadership skills and a proven track record in healthcare marketing.Key Responsibilities:
Strategy Development:
Develop and implement comprehensive marketing plans and strategies to promote hospital services.
Conduct market research to identify opportunities for growth and competitive advantages.
Collaborate with the marketing team to create campaigns and initiatives that align with the hospital's goals.
Campaign Management:
Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, print, social media, events).
Ensure all marketing materials adhere to brand guidelines and convey a consistent message.
Content Creation and Management:
Develop compelling content for brochures, newsletters, website, social media, and other marketing materials.
Work closely with the content team to ensure timely delivery of high-quality content.
Digital Marketing:
Manage the hospital's online presence, including website, social media platforms, and email marketing.
Analyze digital metrics to optimize online marketing efforts and enhance user engagement.
Patient Engagement:
Develop initiatives to enhance patient engagement and satisfaction.
Coordinate community outreach programs and events to promote health awareness.
Vendor Management:
Liaise with external vendors and agencies to execute marketing activities.
Negotiate contracts and manage relationships to ensure cost-effective services.
Reporting and Analysis:
Monitor and report on the effectiveness of marketing campaigns.
Utilize data analytics to measure campaign performance and make informed decisions.
Team Leadership:
Mentor and guide junior marketing team members.
Foster a collaborative and innovative team environment.
Key Performance Indicators (KPIs):
Campaign Performance:
Increase in patient inquiries and appointments generated from marketing campaigns.
Growth in social media engagement and website traffic.
Brand Awareness:
Improvement in brand recognition and reputation through surveys and feedback.
Increased media coverage and positive press mentions.
Digital Metrics:
Improvement in SEO rankings and online visibility.
Higher open and click-through rates for email campaigns.
Patient Engagement:
Increase in patient satisfaction scores.
Growth in participation in community outreach programs.
Return on Investment (ROI):
Positive ROI on marketing spend.
Cost-effective vendor management and budget adherence.
Key Performance Requirements (KPRs):
Strategic Planning:
Ability to develop and execute effective marketing strategies.
Proven track record of successful campaign management.
Analytical Skills:
Strong analytical skills to interpret data and drive decision-making.
Proficiency in using marketing analytics tools.
Communication Skills:
Excellent written and verbal communication skills.
Ability to create compelling and persuasive marketing content.
Leadership and Teamwork:
Demonstrated leadership abilities and experience managing a team.
Strong collaboration and interpersonal skills.
Industry Knowledge:
In-depth understanding of the healthcare industry and market trends.
Knowledge of regulatory requirements and compliance in healthcare marketing.
Education:
Bachelor's (Preferred)
Job Type: Full-timePay: \xe2\x82\xb99,713.59 - \xe2\x82\xb933,159.80 per monthSchedule:
Day shift
Education:
Bachelor's (Preferred)
Experience:
Lead generation: 1 year (Preferred)
total work: 1 year (Preferred)
Marketing: 1 year (Preferred)
Language:
English (Preferred)
Work Location: In person
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