Developing and executing marketing plans and campaigns to increase brand awareness and lead generation Conducting market research and analyzing data to inform marketing and sales strategies Creating and managing content, including website, social media, and promotional materials Managing the sales process, including lead generation, qualification, and closing Building and maintaining relationships with key customers and partners Collaborating with cross-functional teams to ensure a coordinated and effective approach to sales and marketing initiatives Tracking and analyzing sales and marketing performance and making adjustments as necessary Strong organizational, communication, and analytical skills
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