Job Description

Objectives of the Position

• To implement PU systems for Footwear,Sports & Leisure, Performance Materials India sales.
• To implement marketing strategy in new business development
• Initiate, develop & grow customer relationships with existing and potential customers.
• Execute PU system sales in Footwear,Sports & Leisure & develop business according to the country & regional strategy and objectives.
• Provide input for account plans, and update them periodically
• Implement pricing strategy according to regional & local strategic guidelines.
• Provide inputs for market intelligence.
• Strong collaboration with GKAMs.

Main Areas of Responsibilities and Key Activities Sales Development

• Understand customer needs, industry drivers, unique selling points deeply to recommend the best solutions, leading to the achievement of value creation for the customers and BASF.
• Formulate strategy to develop and implement segment, application, product and customer strategies to achieve sales targets.
• Conclude business contracts and maintain business growth at existing/potential customers.
• Explore, identify, and develop new businesses. Implement pricing strategy and support launch of new products at key customers.
• Provide accurate sales forecasting and regular feedback from time to time.
• Support new product development activities for customers, follow up and collaborate with lab team to ensure timely development/Customization of the products meeting customer requirement.
• Collaborate with respective team (local and regional technical Service, Supply Chain, Customer Service, Marketing, etc.) to provide prompt response related to quality, technical and application