• Market Research and Identification : Conducting research to identify residential communities in the hospital's catchment area that are potential sources of patients. This involves understanding demographics, healthcare needs, and competition in those communities.
• Building Relationships : Establishing and maintaining relationships with key stakeholders in residential communities such as community leaders, homeowner associations, local clubs, and influential residents. This could involve networking events, meetings, and presentations.
• Promotion of Hospital Services : Educating residential communities about the hospital's services, specialties, facilities, and unique offerings. This may include organizing health fairs, workshops, or informational sessions.
• Referral Programs : Developing and implementing referral programs where community members are incentivized to refer patients to the hospital. This could involve setting up referral partnerships with local businesses or community groups.
• Customer Service and Follow-Up : Providing excellent customer service to community members who express interest in the hospital's services. Following up with leads, addressing concerns, and ensuring a positive experience throughout the patient journey.
• Collaboration with Marketing : Working closely with the hospital's marketing team to develop targeted campaigns and materials (such as brochures, flyers, digital content) aimed at residential communities.
• Data Management and Reporting : Keeping detailed records of interactions with residential communities, tracking leads, and reporting on sales activities and outcomes. This information is crucial for assessing the effectiveness of strategies and making data-driven decisions.
• Compliance and Ethics : Adhering to all legal and ethical guidelines related to healthcare sales and marketing, including patient privacy laws (HIPAA in the US) and industry regulations.
• Continuous Learning : Staying updated with industry trends, healthcare advancements, and competitor activities to remain competitive in the market.
• Feedback and Improvement : Gathering feedback from residential communities and internal stakeholders to continuously improve sales strategies and service delivery.
Job Type: Full-time
Pay: ?25,000.00 - ?35,000.00 per month
Compensation package:
• Performance bonus
Schedule:
• Day shift
• Monday to Friday
• Weekend availability
Education:
• Higher Secondary(12th Pass) (Preferred)
Experience:
• Business development: 1 year (Preferred)
• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Sales: 1 year (Preferred)
Language:
• English (Preferred)
Work Location: In person
Application Deadline: 18/07/2024
Expected Start Date: 01/08/2024
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