posted 10 april 2025reference number JPC - 106890next stepsjob detailsWe are looking for Sales Excellence Manager for our leading FMCG client based in Ahmedabad. Please find below the job description of the role.Go-to-Market (GTM) Strategy & Execution:
Market Analysis & Segmentation: Conduct thorough market research, competitive analysis, and customer segmentation to identify target audiences and market opportunities.
GTM Strategy Development: Develop and implement comprehensive go-to-market strategies for new product launches, market expansions, and existing product growth, encompassing target audience, value proposition, messaging, channels, and pricing considerations.
Cross-functional Alignment: Collaborate closely with marketing, product, and sales leadership to ensure alignment on GTM strategies and execution plans.
Channel Strategy: Define and optimize the appropriate sales and distribution channels to reach target customers effectively.
Launch Planning & Execution: Lead the planning and execution of product and service launches, ensuring seamless coordination across all relevant teams.
Performance Monitoring & Optimization: Track and analyze the performance of GTM initiatives, identify areas for improvement, and implement necessary adjustments.
Pricing Strategy Support: Provide input and analysis to support the development and optimization of pricing strategies.
Sales Excellence:
Sales Process Optimization: Analyze existing sales processes to identify bottlenecks, inefficiencies, and areas for improvement, aligning them with the GTM strategy.
Sales Enablement: Develop and manage sales enablement programs and initiatives to equip the sales team with the necessary knowledge, skills, tools, and content to effectively execute the GTM strategy.
Sales Training & Coaching: Design and deliver training programs on sales processes, product knowledge, GTM strategies, and sales skills. Provide coaching support to enhance sales team performance.
Sales Tools & Technology: Evaluate, implement, and manage sales technology platforms (e.g., CRM, sales intelligence tools, content management systems) to optimize sales effectiveness and support GTM execution.
Sales Performance Management: Define and track key sales performance indicators (KPIs) related to GTM execution and overall sales effectiveness. Develop dashboards and reports to provide insights and drive data-driven decision-making.
Best Practice Implementation: Research and implement industry best practices in go-to-market strategies and sales excellence.
Cross-functional Collaboration (Sales Excellence Focus): Partner with sales operations to streamline administrative tasks, improve reporting, and enhance overall sales efficiency. Collaborate with marketing to ensure effective lead generation and qualification processes aligned with the GTM strategy.