Lead Generation & ProspectingResearch and Identify Leads: Proactively identify potential customers aligned with Ideal Customer Profile (ICP).Database Management : Maintain and enrich lead data in the CRM for accurate targeting.Targeted Outreach : Execute email, call, and LinkedIn campaigns to connect with prospects effectively.Lead QualificationQualify Inbound Leads : Assess incoming leads for suitability and readiness for the comapny.Outbound Lead Qualification : Engage with outbound leads to determine potential interest and fit.Use of Qualification Frameworks : Apply frameworks like BANT (Budget, Authority, Need, Timeline) or similar to qualify leads.Pipeline DevelopmentSchedule Meetings/Demos: Book qualified meetings for the sales teamNurture Leads: Maintain engagement with cold or long-term prospects through regular follow-ups and personalized content.CollaborationAlign with Marketing : Provide feedback on lead quality and campaign effectiveness, and suggest improvements.Work with Account Executives : Ensure smooth handover of qualified leads for closing discussions.Reporting & AnalysisTrack Metrics : Monitor and report on key outreach and qualification metrics (calls, emails, meetings, etc.).Provide Market Insights : Share industry trends, competitor activities, and prospect feedback to improve company approach.Product KnowledgeUnderstand company's Offerings : Stay updated on features, case studiesCommunicate Value Proposition : Clearly articulate how company can solve retail workforce management challenges. (ref:updazz.com)
updazz .com
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