Job Description

Position : Marketing & Public Relations (PR) Officer

Key Responsibilities Area

• Connect with patients and their families to inform them about ongoing health schemes, wellness packages, and check-up programs.
• Build strong relationships with patients to enhance their experience and foster loyalty.
• Address patient inquiries and feedback to ensure a positive perception of the hospital.
• Plan and execute on-site marketing initiatives to promote hospital services and special healthcare offerings.
• Organize and manage neighborhood health check-up camps and wellness programs to increase hospital visibility.
• Work closely with doctors, nurses, and other staff to coordinate promotional activities.
• Develop and implement offline marketing campaigns to drive footfall and increase awareness of the hospital's services.
• Coordinate promotional events, workshops, and health talks within the community to build brand presence.
• Collaborate with the marketing team to create promotional materials and distribute them in strategic locations.
• Establish and maintain relationships with local community groups, organizations, and influencers to promote the hospital's brand.
• Represent the hospital at community events, health fairs, and networking events to build a positive reputation.
• Monitor and manage public perception by addressing any concerns or issues raised by the community.
• Gather feedback and data from patients and community members to measure the effectiveness of marketing campaigns.
• ovide regular reports on campaign performance and community engagement initiatives.
• Identify new opportunities for community outreach and partnerships.

Qualifications & Skills

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
• Minimum 2-4 years of experience in public relations, offline marketing, or community engagement, preferably in the healthcare or hospitality industry. BENEFITS :Flexible working hours, including weekends, to support community events and hospital initiatives+ FOOD AND LODGING.

Job Types: Full-time, Permanent

Pay: Up to ?25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Weekend availability

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Dhulian, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Minimum Marketing Experience?

Experience:

• total work: 3 years (Required)

Location:

• Dhulian, West Bengal (Preferred)

Work Location: In person

Application Deadline: 16/12/2024
Expected Start Date: 13/12/2024