Job Description

Role -Head - Communication / Video Content / CopywriterLocation: Bangalore.Working Days: 5 Days WFOExperience: 3+Content Writer
The Content Writer will be a creative force and a crucial part of the marketing team. Your role will extend beyond mere writing; you\'ll be collaborating across departments, contributing to content strategy that engages and captivates, from crafting compelling DTC ad scripts to creative user-facing comms. Our ideal candidate is a creative writer, preferably with a strong command of Hindi/Hinglish. You\'re a master juggler, managing multiple projects with grace, swiftly adapting to changes and always delivering on time. You also remain up-to-date with current trends, pop culture, and social media etiquette. The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.ROLES
- Create high-quality written script content for platforms including social media, marketing materials, and YouTube
- Conduct comprehensive research on market trends to stay informed of industry developments.
- Draft copy for push notifications, SMS, in-app, WhatsApp comms, and other user-facing touchpoints
- Collaboration and brainstorming with the other members of the team to come out with innovative content ideasRESPONSIBILITIES
- Taking complete ownership of your projects from inception to completion, and collaborating seamlessly with design and video partners.
- Swiftly adapting to our ever-evolving narrative, quickly absorbing and aligning with our brand tonality and values.
- You are meticulous and have an eye for detail. You ensure every piece of copy is pristine, error-free, and in harmony with the brand messaging
- You do not merely pitch copy concepts; you present strategic insights to our business leaders, showcasing your blend of wit, wisdom, and strategic thinking.KEY REQUIREMENTS:
- Bachelor\'s/PG degree or equivalent experience in Advertising is preferred
- Relevant experience ranging from 2+ to 6 years
- Strong command over both English and Hindi/Hinglish languages. Knowledge of any other regional language is a plus.
- Ability to articulate creatively across different mediums
- A strong portfolio of scriptwriting, and social media content creation.
- Extremely creative, witty, and enthusiastic with great interpersonal skills.
- Ability to understand and communicate with \'Bharat\' usersAbout the company : ( )Rupicard is a VC funded fintech startup. We have 2 consumer apps \xe2\x80\x93 Rupicard: a credit card issued against fixed deposit, GoodScore: an app that helps people understand their credit scores in detail and get guidance on how to improve it. GoodScore is ranked in top 50 finance apps in Playstore and has 2Mn+ downloads. Our mission is to help 100Mn Indians having poor/no credit scores to build a good credit history and thereby get access to formal credit.About the FoundersSanchit Bansal \xe2\x80\x93 ex-Product leader at Amazon, leading the self-serve ads product for Amazon India, managing over 500mn$ in annual revenues. Graduated from IIT-D (Electrical Engg) and IIM-ARakshit Agarwal \xe2\x80\x93 Vice President at Warburg Pincus, has worked in Private Equity for the last 7 years with firms such as KKR, Apollo Global. Prior to MBA, worked with ITC and UrbanTouch. Graduated from IIT-M (Electrical Engg) and IIM-A.

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