Retention Marketing
Job Description
Role responsibilities
1. Campaign Planning:
• Execute a well-thought-out CRM channel campaign calendar for web push, app push, SMS, email, WhatsApp, nudges, and in-app notifications.
• Execute campaigns for different business units, referrals, new product launches, and sales promotions.
• Thoughtfully segment the user base using RFM segmentation and design targeted CRM campaigns for different segments.
2. Target Setting:
• Follow the established ground rules for the frequency of user targeting.
• Create a comprehensive framework for campaign flows and frequency.
• Set and achieve targets as per different business verticals revenue targets, referral and repeat revenue, directly attributable to CRM efforts.
3. Metrics Improvement:
• Improve engagement metrics such as open rate and click-through rate (CTR).
• Enhance attributed revenue through effective CRM campaigns.
• Conduct experiments with campaign elements, including vernacular, content types (subject lines, copies), and creatives.
4. Channel Optimization:
• Improve channel efficacy and reduce un-subscription rates.
• Monitor and enhance CTR, and engagement health.
• Stay updated on and adopt new product features from CRM tools like Clever.
5. Creative Management:
• Handle creative requirements and collaborate with the creative and content team.
• Ensure high-quality, engaging creatives and content for all CRM campaigns.
Preferred candidate profile
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Job Detail
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Job IdJD3531590
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IndustryNot mentioned
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Total Positions1
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Job Type:Contract
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationHR, IN, India
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EducationNot mentioned
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ExperienceYear