Retention & Clm Marketing
Job Description
• Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.
• Execute and Manage key reactivation mediums like SMS/Email/WhatsApp and Web channels.
• Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.
• Utilize the marketing automation tool to create, manage, and optimize customer journeys and automated marketing campaigns.
• Analyze customer data and behavior to identify trends and opportunities for retention improvement.
• Work closely with the content, design, and product teams to ensure cohesive and effective marketing campaigns.
• Monitor the performance of retention marketing initiatives and provide insights and recommendations for improvement.
• Stay updated with industry trends and best practices in retention marketing and marketing automation.
Job Type: Full-time
Schedule:
• Monday to Friday
Ability to commute/relocate:
• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
• Current Salary
• Expected Salary
• Do you have experience using WebEngage?
Experience:
• total work: 1 year (Preferred)
Work Location: In person
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Job Detail
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Job IdJD3414320
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IndustryNot mentioned
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Total Positions1
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Job Type:Contract
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMH, IN, India
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EducationNot mentioned
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ExperienceYear