Job Description

JOB DESCRIPTION Document dated 22 Oct '24

Job Role: Sales Executive / Sr. Sales Executive - Retail & Channel, ILPL

Key Responsibilities:

The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets

of the allocated territory through various trade channels such as Retailers, Distributors, Dealers, Sub-

Dealers, and Influencers like Builders, Contractors, Architects, Interior Designers, etc.

1. Sales Target Achievement:

o Meet and exceed sales targets for assigned territories by driving both retail and channel

sales.

o Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.

2. Trade Mapping & Management:

o Conduct market research to identify new sales opportunities, market trends, and

competitor activities

o Develop a detailed understanding of the assigned territory, including existing and

potential customer segments

o Expand the market presence by onboarding new retail and channel partners

3. Relationship Management:

o Build and maintain strong relationships with trade & influencers to maximise sales

opportunities.

o Conduct regular visits to trade & accounts, address their concerns, and ensure continuous

business flow

o Develop and manage long-term relationships with clients, offering post-sale support and

regular follow-ups

4. Product Promotion & Brand Awareness:

o Promote the company's products through various retail and channel partners, ensuring

brand visibility in the market

o Conduct product presentations, demonstrations, and training sessions for retailers and

channel partners

o Conduct Shop Meets as per organisational requirement with Carpenters & Contractors

o Ensure proper product placement and merchandising in retail outlets

5. Business Development:

o Identify potential retail outlets and distributors for expanding the company's distribution

network.

Proprietary Document of M/s InTim Laminates P. Ltd. - 2 -

o Work closely with the marketing team to devise sales strategies, promotional campaigns,

and incentive programs for channel partners.

o Leverage business intelligence and CRM tools to forecast demand and identify new

business opportunities

6. Order Management & Payments:

o Ensure timely order processing, delivery, and payment collection from retailers and

channel partners.

o Coordinate with internal teams (logistics, accounts) to manage the supply chain

efficiently.

o Monitor outstanding payments and ensure timely collections from clients

7. Sales Reporting:

o May be required to prepare daily, weekly, and monthly sales reports to track progress

and ensure alignment with sales objectives.

o Provide insights on market trends, customer preferences, and competitor activities in his

territory.

o Use data-driven approaches to improve sales effectiveness and decision-making

8. Customer Service & Satisfaction:

o Address and resolve customer queries, complaints, and feedback within the established

TAT

o Ensure high customer satisfaction by delivering quality service and maintaining product

consistency.

Reporting:

Typically, to the Branch Sales Manager / Location Sales Manager. S/he may also have to directly or

indirectly report to the Regional Sales Manager / Zonal Sales Manager / National Sales Manager

depending on Business requirements or as per the Management decision.

Candidate Profile:

Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building

Material Industry

Go-getter attitude

Target oriented

Familiarity with the local/regional market dynamics and customer base would be preferred

Should be self-driven and willing to work hard

Good communication skills. Should know the local language and preferably Hindi &/or English

Good understanding of Retail & Channel selling skills

Good interpersonal skills

Ability to adapt to changing market conditions and customer needs

Willing to travel locally regularly and upcountry periodically

Proprietary Document of M/s InTim Laminates P. Ltd. - 3 -

Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel

Should own a Smartphone & be reasonably tech-savvy

Key Skills & Competencies:

1. Sales Skills:

o Excellent sales and negotiation skills with a proven track record of meeting or exceeding

targets.

o Strong understanding of the building material industry, products, and market dynamics.

2. Communication Skills:

o Good verbal and preferably written communication skills, with the ability to build rapport

with diverse clients

o Ability to explain complex products and concepts in an easy-to-understand manner

o Should be confident in the local language of the trade & also know either Hindi &/or

English

3. Analytical & Problem-Solving Skills:

o Ability to analyse basic sales data and market trends

o Proactive in resolving issues and identifying opportunities for improvement

4. Relationship Management:

o Strong interpersonal skills for managing relationships with the entire trade

5. Product Knowledge:

o Moderate knowledge of building materials, particularly laminates, is preferred

o Ability to stay updated with industry trends, innovations, and competitive products

6. Tech Knowledge:

o Preferably proficient in SFA & CRM software and Microsoft Office tools (Excel, Word,

PowerPoint) for sales tracking and reporting.

Education:

Should possess a minimum Bachelor's Degree from a recognized University

Job Types: Full-time, Permanent

Schedule:

• Day shift
• Evening shift
• Morning shift
• Weekend availability

Experience:

• Retail sales: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person