Job Description

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle\'s consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.



Total Experience : 5 to 8 Years

Must Have Skills :

• Good at both analytical and strategic mindset
• Ability to compile, assess & synthesize data from various sources
• Uncover consumer insights from qualitative& quantitative research
• Strong writing, presentation and communication skills
• Prior experience working with international clients

• Ability to understand different industry/business types
• Well versed with database like Factiva, Bloomberg, Jigsaw

• Will play a key role in developing & executing research initiatives,reports that support our clients\' businesses objectives
• You will gain a deep understanding of multiple verticals and clients\' businesses
• You will support Client Strategy team in the U.S. through research reports and other outputs.
• Perform industry and customer research, including competitive analyses, annual trend reports & support new business pitches
• Should be able to translate data from multiple sources into comprehensive insights that drive marketing strategy
• Developing detailed research reports across range of verticals (e.g. retail & consumer goods,high tech,financial services)
• Creating briefs to support strategy development across multiple business and marketing challenges
• Developing proficiency with a range of research tools across different marketing channels (e.g. search, email, display)
• Interfacing with US-based team to understand project requirements and present research outputs
• Tracking developments in the research space & across specific tools, to identify new opportunities for Client Strategy team
• Research Analysis & Design
• IC Senior
• Sr. Research Analyst
• Should be able to manage multiple projects and priorities to align with client strategic objectives and roadmap

• Experience in marketing or primary and secondary research
• Experience translating data analysis into actionable presentations

Dentsu International