Job Description

Job title: Lead - Performance Marketing - JioMart.

Location: Navi Mumbai - Ghansoli.

About Reliance Retail :

Since its inception in 2006, Reliance Retail has grown to become India\'s largest retailer delivering superior value to its customers, suppliers and shareholders.

Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands

FreshPik, Fresh Signature, SMART, SMART Point, JioMart (Online Grocery store).

About The Role

As a part of Performance Marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail\'s longer-term vision/ goals.

Specifically, You Will Be Responsible To :

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

What You\'ll Do ?

- Decide on performance marketing strategy and campaign calendar.

- Decide on campaigns for relevant products.

- Decide on strategies to improve customer experience, customer loyalty and customer satisfaction based on analysis of marketing campaigns.

What You\'ll Need ?

- MBA degree in marketing.

- 10/15 Yrs of experience in Ecommerce Setup as Performance Marketing / Campaigns Management.

- Proven working experience in digital marketing.

- Demonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

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