- Ensure all relevant pages are indexable by search engines and that organic ranking of product pages are competitive.
- Handle a team of cataloguers
- Track keyword/phrase performance to maximize engagement, and reduce search loss
- Manage Search term data model to ensure optimal search performance
- Regularly analyse content and search analytics, and maintain reports on Search KPIs
- Tracking adoption of features/functionalities and offer recommendations
- Recommend changes to page structures, customer journey to optimize organic adoption
- Be up to date with best practices in search management and recommend changes to internal processes
- Track response to content published on PDP to understand engagement level and search appeal
- Identify, implement key-phrase strategy to serve all category-specific and use-case specific needs
- Recommend server-side changes to optimize search appeal of pages
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