Job Description

:

We are looking for an experienced social media/ content specialist to join our team.

You will help define and drive Refyne\'s end-to-end social media content and marketing strategies, work with cross-functional teams to execute them, and measure the performance of different channels. These responsibilities include creating original social media content and driving engagement and brand awareness.

Responsibilities :

- Understand current trends, technologies, and target audience preferences.

- Create and implement a robust social media strategy.

- Create and maintain the social media calendar and manage the pipeline.

- Create, edit, publish, and share engaging content aligned with business goals and content strategy in collaboration with relevant stakeholders in the company.

- Measure, monitor, and report on the performance of different channels and re-align strategies according to the actual results achieved.

- Well-versed with measurement and optimization techniques to boost ROI

Qualifications:

- 6 to 7 years of experience in social media management and marketing

- Experience working with channels such as Instagram and Facebook

- Experience in running paid marketing campaigns on social media

- Strong knowledge of social media analytics, research tools, and scheduling software

- Strong understanding of the principles and best practices of brand positioning and brand recall

- Strategic content creation and excellent writing skills

- Ability to be creative not just with words but in terms of content design

- Strong written and verbal communication skills

- An analytical and problem-solving mindset

- Ability to work independently as well as in a team environment

- Ability to multi-task and manage multiple different brand accounts simultaneously

- Experience in social media management and marketing for FinTech would be a plus

Additional Information:

- Be part of a founding team with a highly successful track record for building global fin-tech start-ups

- Backed by leading global tech investors & specialists

- Flexible working hours

- Competitive salary with other employment perks

- Become a key member of a team that is building India\'s first real-time, on-demand salary platform

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