Job Description

MOMSOON Fertility & IVF Centre is well equipped to provide a high quality of personalized care for infertility patients.

Job Title: Referral Marketing Manager

Location: MOMSOON Fertility & IVF Centre, Bangalore

Department: Marketing

Job Summary: The Referral Marketing Executive plays a crucial role in promoting and maintaining strong relationships with gynaecologists, infertility specialists, and other referral sources to drive patient referrals to MOMSOON Fertility & IVF Centre. This position is responsible for developing and executing referral marketing strategies, fostering partnerships, and ensuring the hospital's services are top-of-mind for referring healthcare providers.

Key Responsibilities

Referral Source Relationship Management:

• Build and nurture relationships with local gynaecologists, infertility specialists, and referral sources, including clinics, medical practices, and other medical facilities.
• Act as the primary point of contact for referral sources, ensuring excellent communication and addressing their needs promptly.

Marketing Strategy Development:

• Develop and implement referral marketing strategies to attract, engage, and retain referral sources.
• Create targeted marketing campaigns and materials to educate and inform potential referring partners about the hospital's services and specialties.

Data Analysis and Reporting:

• Analyze referral source data to identify trends, referral patterns, and areas for improvement.
• Provide regular reports to management on referral source performance, conversion rates, and marketing campaign effectiveness.

Events and Networking:

• Attend medical conferences, trade shows, and local networking events to promote the hospital and identify potential referral partners.

Qualifications

• Bachelor's/Master's degree in Marketing, Business, or a related field.
• Must have proven experience in healthcare marketing, business development, or a similar role, preferably in a hospital or healthcare setting.
• Strong interpersonal and relationship-building skills.
• Excellent communication and presentation abilities.
• Data-driven and analytical mindset for tracking and measuring the success of referral marketing efforts.
• Knowledge of healthcare compliance and regulations.
• Proficiency in Microsoft Office and CRM software.

Key Competencies

• Relationship building and networking skills.
• Strategic thinking and problem-solving.
• Results-oriented and goal-driven.
• Strong project management and organization skills.
• Adaptability and ability to work independently.
• Creative thinking for marketing campaign development.

Job Types: Full-time, Permanent

Job Types: Full-time, Permanent

Pay: From ?30,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person