Job Description

- Develop, recommend, and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget.

- Develop the plans/strategy of the brand (1year operational plan and 3year strategic plan).

- Implementation of brand plans.

- Lead the development of local strategy, executions and to ensure adaptation possible for other regions.

- Ensure timely implementation of the brand activity calendar including launch time, Consumer Promotions/POP\'s etc.

- Identify and draw up any corrective action required on the brand through share review/brand health research.

- Approve Media Plans/Calendar with coordination of the Media Manager.

- Ensure maintenance of the brand budget.

- Maintain a brand fact book (Financials/M. S/Plans year wise).

- Implement brand Plans in both trade environments: traditional and modern trade.

- Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.

- Identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close cooperation with the Sales function and Trade Marketing.

- Constantly scan the marketplace/consumers with a view to understand trends and implication on the brand.

- Maintain and update competition dossiers with respect to spends/cost benchmarks etc.

Advertising, Media, and Promotion:

- From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script.

- Identify and deploy any other communication needs for the brand identified PR/Trade/HCP etc.

- NPDs/EPDs

- Draw up and deploy the Product Development brief in conjunction with Category (Global), Supply, Sales and Finance functions.

- Regularly survey and understand consumer, market environment to understand trends capture ideas and develop concepts which lead to product development.

- Coordinate with global category on brand learnings, new projects, market understanding.

- Ensure timely and within cost development of products as per the brief.

- Ensure successful Launch to sales and in field launch (including providing support to the launch in terms of POS, Advertising etc.).

- Identify and implement profit enhancing ideas on the brand.

- To manage a brand within the context of the agreed strategies to maximize long term Sales and profitability.

- To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans.

IIM Jobs