Job Description

ROLE DESCRIPTION

ROLE DESCRIPTION

FUNCTION : Sales & CRM

SUB FUNCTION : CRM

ROLE : Process Owner

LOCATION: Site

DESIGNATION : CRM Executive

REPORTING TO : Head - CRM

PURPOSE OF THE ROLE

1. Educating the customers about the various aspects to consider while applying for a home loan, guide them through the documentation process and ensure that there is a smooth transition from the sales team to the

CRM team

2. Studying the project in depth to answer any queries the customer has regarding the project post sales.

3. Understanding the customer service philosophy of Manbhum, explaining it to the customer and handholding them

4. Leading a team of executive and maintain a highly efficient and motivated team

5. Setup SOPs, KRAs and training modules

KEY RESPONSIBILITIES

ROLE TOWARDS CUSTOMERS:

1. Provide the customer a complete understanding of the CRM process

2. Introduction mails to the customer, pricing and payment confirmation

3. Creation of Agreement of Sale and answering all their queries regarding the same.

4. Creation and submission of NOCs, Tripartite Agreements and the entire docket required by bankers

5. Pricing confirmation, payment schedule and banking option to the customer as per his requirement.

6. Providing detailed and timely information to customers post their site visits about the construction progress

7. Coordinating the site visit of customers during construction

8. Explain the rules and regulations of the community and Manbhum at the time of purchase by the customer.

9. Maintaining long term relationship with customers to generate referrals

Prepared for Competency Mapping Exercise / Confidential Page 1• of 4•

ROLE DESCRIPTION

TARGETS :

1. Providing referrals from existing customers for sales

2. Generating revenue for the firm through DSA

3. Study the pain points in the CRM process and organize it to deliver better customer experience

ROLE TOWARDS MANAGEMENT

1. Sharing inputs which will help (a) target customers better (b) improve conversion ratio of site visits (c)

Pricing the product to maximize profitability while maintaining healthy sales velocity.

2. Preparingtimely and accurate reports on various data points for daily, weekly, monthly basis to help in timely and better decision making.

3. Keeping track of sales velocity and inventory availability to help decision on timely launch of new phases.

4. Keeping track of upcoming & new market opportunities to help management in taking appropriate land purchase decisions.

Role towards Marketing team :-

1. Periodic survey of other projects in the vicinity. Market survey on parameters including unit plan, amenities, specs, pricing, sales velocity, inventory type and availability, CP slabs, etc.

2. Provide feedback to marketing team on customer profile, content on our digital platforms like google ads,
FB & Instagram posts, landing pages, Chatbot, Hoarding locationsetc based on what will matter most to customers.

3. Ensure propertraining to presales team and do periodic review and give feedback.
4. Keeping track of market trends and give feedback to management on new areas for land purchase.

PLAN CHECKING AND NEW LAUNCH ACTIVITIES

1. Checking of plans and blue prints before sanctioning for accuracy and saleability

2. Providing inputs on new project unit and floor plans

3. Visiting Location and doing competitor analysis.

4. Preparing of Sales flow for new launch after understanding of project.

5. Preparing costing for new launches after receiving sales area from Head office.

6. Updating Channel Partners regarding new launch and creating market awareness about our product.

Prepared for Competency Mapping Exercise / Confidential Page 2• of 4•

ROLE DESCRIPTION

Banking:-

1. Dealing with bankers for new financial schemes and offers to promote sales

2. Get project APF for new projects.

3. Coordinating with bank surveyors for work status and their disbursements.

4. Making team members understand and train them on funding options

5. Help team members to close deals with providing solutions where there are down payment issues.

Role towards Engineering site team:-

1. Co-coordinating with site engineering team regarding possession.

2. Checking of flats with quality team before delivery to customer.

3. Keeping track of ongoing construction activities related to sales and customer concerns.

IDEAL CANDIDATE FOR THE ROLE

Knowledge Skill

1. Design details & product USPs 1. Ability to understand customer requirement

2. Banking processes related to home loans 2. Ability to help customer visualize project

3. Basic agreement related legal processes 3. Ability to build rapport with customers, CPs

4. Quality checks to be done at the time of 4. Ability to analyze competitor data and convert possession into insights useful for customers, marketing

5. In-depth Study of nearby projects 5. Ability to use design & product knowledge to

Prepared for Competency Mapping Exercise / Confidential Page 3• of 4•

ROLE DESCRIPTION

6. Basics of digital marketing help resolve customer concerns

7. List of active CPs in areas of interest 6. Identifying star performers and grooming to become future leaders
8. Autocad

7. Analyze market data to identify opportunities

Prepared for Competency Mapping Exercise / Confidential Page 4• of 4•

Job Type: Full-time

Pay: ?65,000.00 - ?75,000.00 per month

Schedule:

• Day shift

Application Question(s):

• Current CTC:
• Expected CTC:
• Interview Availability
• Notice Period:

Experience:

• Real-Estate: 8 years (Required)
• Real Estate CRM: 10 years (Required)