Job Description

Job Role - Digital Marketing Manager (Real Estate)

Salary- 8.6 LPA to 9.6 LPA + Incentives

Minimum Experience Required - 3 years

Mode- Work From Office ( Monday to Saturday, 9:00 AM to 6:00PM)

Address - No.1 ,Sri Krishna Mansion, Chunchgatta Main Road, Konanakunte, J P Nagar 7th Phase, Bangalore-560062

Duties and Responsibilities:

• Understanding characteristics of products and services and promoting their Unique Selling Propositions (USP).
• Developing advertising and sales promotion strategies for real estate projects.
• Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube and Twitter.
• Generating prospective clients from various marketing campaigns and passing to the sales team for servicing.
• Analysing clients real estate requirements and suggesting appropriate projects.
• Brainstorming ideas and creating communication material for internal and external audiences.
• Evaluate the communication strategy and advertising campaigns that are implemented.
• Develop strategies & tactics to get the word out about the company and drive qualified traffic to the website.
• Identify trends and optimise spend and performance based on insights.
• Preparing brochures, reports, newsletters and other materials for company branding and promotion of real estate projects. Maintaining social media presence by posting relevant content on a weekly basis.
• Designing and writing content for all types of internal and external communications.
• Structure & Delegate work to team members to achieve the best output (targets).
• Train the team on communication & pitching, technical details, identifying appropriate leads which can qualify appropriate channels to generate leads, work on CRM tools, etc.
• Encourage & motivate the team, develop learning culture.
• Regular review of team performance, meets targets, addresses issues & concerns, and provides timely & effective feedback.
• Prepare monthly reports, goals & forecasts, measure results.

Digital Marketing Lead Generation Activities :

Organic :

• SEO
• SMO
• Handling Third party vendors
• Develop Campaign Directions
• Content writing for websites & other social media platforms.

In Organic :

• SEM
• SMM

Below the line promotions:

• Introducing various marketing activities to increase Fair deal presence in market like below the line activities, Digital Marketing and other campaigns
• Organise workshops, meetings and other events for promoting various real estate projects.
• Deliver educational and promotional workshops and seminars for company branding and career development in various management institutes.
• Initiate and maintain contacts with company, stakeholder, clients, developers, service
• Providers etc.
• Coordinate promotional events for external audiences

Key Skills :

• Excellent verbal & written communication over English and basic command over Hindi
• Ability to lead self at work independently without day-to-day supervision
• Go-getter attitude resulting in high decibel of competitiveness
• Good convincing power

Mandatory:

• Powerful communication skills in English
• Experience in Digital Marketing and into lead generation
• At least 2 years of real estate experience required

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