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About the Role
The candidate is required to engage with stake holders across hierarchy for driving the segment Liability numbers (ETB & NTB),
Fee Income, and Operating Rhythm related initiatives.
Key Responsibilities
Engage with the Branch Banking hierarchy including the RBBH, Circle Heads, Planning Managers, Cluster Heads, Branch Heads and BRHs for driving the RM Channel and ensure that they meet the organizational goals of liability book growth, fee income and portfolio quality metrics
To maintain a sustenance and continuity in the RM Operating adherence by various stake holders and act like a conscious keeper.
To carry out regular supervisory review cadence as defined at all levels.
Drive strategic/ tactical CO initiatives in the Circles/ Regions to ensure participation from the stake holders
Facilitate the availability of the enablers and drive usage of the same across hierarchy
Guide and mentor to the relationship managers & L1 to deliver on the book growth & fee Income productivity of the Channel by leveraging on the key levers like KRA and Incentive Structure.
Focus on portfolio quality by way of appropriate customer segment fitment, balance growth to maintain true customers and focus on cross-sell of non-financial and financial products
Focus on driving RMs to broad-base customer relationship management by way of connect with 100% of the mapped book
Provide clarity of business objectives to the mapped RMs
Monitoring sales and service processes of the RMs
Manage and control attrition in the NTB and ETB mapped book of the RMs
Increase the liability book size of NTB and ETB customers mapped to the reporting RMs
Improve the product per customer/ family by guiding RMs on the operating rhythm and the sales process
To enhance and retain customer profitability by capturing larger share of wallet
Ensure RMs are trained and well equipped with data and products to handle customer requirements and service requests
Liaison for recruitment and training of the relationship management team
Ensure timely certifications for all mapped RMs.
Qualifications
Optimal qualification for success on the job is: Post-grad required >9-10 years of experience in Banking/ Financial services preferably in Channel Management role
Skills:
Role Proficiencies:
For successful execution of the job, the candidate should possess the following:
Knowledge
Knowledge of HNI space in the banking sector
Banking products and process knowledge
Should be able to drive and monitor large team size through the supervisors
Skills
Sales and Influencing Skills, Planning and Organizing Skills, Good Writing Skills, Comfort with Power Point & Excel, Fluency in English & Good Inter-Personal Skills
Abilities
Should be a self-motivated, capable of collaborating, networking and influencing various stakeholders and departments to get the work done.
About Company:
Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses
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