Public Relations Officer (PRO) Job Summary: The Public Relations Officer is responsible for managing and promoting the public image and reputation of the organization. This role involves developing and implementing communication strategies, engaging with media and stakeholders, and ensuring effective internal and external communication. Key Responsibilities:
Media Relations:
Develop and maintain relationships with journalists, bloggers, and media outlets.
Write and distribute press releases, media kits, and other communications materials.
Respond to media inquiries and arrange interviews with key personnel.
Monitor media coverage and prepare reports on public perception and media trends.
Communication Strategy:
Develop and implement PR strategies to enhance the organization\xe2\x80\x99s public image.
Coordinate public outreach initiatives and campaigns.
Manage social media accounts and create content to engage audiences.
Develop crisis communication plans and manage communication during crises.
Event Management:
Organize and coordinate press conferences, media briefings, and public events.
Prepare speeches, presentations, and other materials for events.
Ensure events are effectively communicated to target audiences.
Internal Communication:
Facilitate internal communication within the organization to ensure alignment of messages.
Create newsletters, intranet content, and other internal communications.
Support HR in promoting internal events and initiatives.
Brand Management:
Ensure consistent messaging and branding across all communication channels.
Work with marketing teams to align PR activities with marketing campaigns.
Monitor public perception of the brand and suggest improvements.
Research and Analysis:
Conduct research to understand public opinion and emerging trends.
Analyze the effectiveness of PR campaigns and provide insights for improvement.
Prepare reports and presentations for senior management.
Qualifications and Skills:
Education: Bachelor\xe2\x80\x99s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Experience: Proven experience in public relations, communications, or media relations.
Skills:
Excellent written and verbal communication skills.
Strong interpersonal and networking abilities.
Proficiency in social media platforms and digital communication tools.
Ability to handle crisis situations effectively.
Strong organizational and event management skills.
Analytical skills to assess communication effectiveness and public perception.
Personal Attributes:
Creativity: Ability to develop innovative communication strategies.
Attention to Detail: Ensuring accuracy and consistency in all communications.
Resilience: Ability to work under pressure and manage multiple tasks simultaneously.
Ethical Judgment: High level of integrity and ethical standards in managing information and relationships.
Reporting: The Public Relations Officer typically reports to the Director of Communications, Chief Marketing Officer, or other senior management, depending on the organization\xe2\x80\x99s structure. Work Environment: This role is usually office-based but may require travel for events, meetings, and media engagements. Flexibility in working hours may be necessary to accommodate media schedules and urgent situations. Job Type: Full-time Pay: \xe2\x82\xb915,000.00 - \xe2\x82\xb920,000.00 per month Benefits:
Health insurance
Schedule:
Day shift
Supplemental pay types:
Yearly bonus
Education:
Higher Secondary(12th Pass) (Preferred)
Experience:
Data entry: 1 year (Required)
total work: 1 year (Preferred)
Language:
English (Preferred)
Work Location: In person
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