Job Description

1. Digital PR Strategy:

- Develop and execute a comprehensive digital PR strategy to increase brand awareness, drive traffic, and generate positive online coverage for our Executive Education programs.

- Identify key online media outlets, blogs, influencers, and platforms relevant to the education and business sectors.

2. Content Creation and Distribution:

- Craft compelling and newsworthy press releases, articles, blog posts, and other content to promote executive education initiatives.

- Collaborate with content and marketing teams to ensure consistent messaging and branding across all digital PR materials.

3. Media Outreach and Relationship Building:

- Cultivate relationships with journalists, bloggers, and online influencers to secure media coverage and guest posting opportunities.

- Pitch relevant stories and ideas to media contacts, responding to inquiries, and coordinating interviews.

4. Online Reputation Management:

- Monitor online conversations and mentions related to our executive education programs.

- Respond promptly and effectively to comments, reviews, and inquiries to maintain a positive online reputation.

5. Partnerships and Collaborations:

- Identify and engage potential partners, industry associations, and thought leaders for potential collaborations and co-marketing opportunities.

6. SEO Integration:

- Collaborate with the SEO team to ensure that digital PR efforts contribute to search engine optimization goals and improve organic search visibility.

7. Metrics and Reporting:

- Monitor and analyze key performance indicators (KPIs) related to digital PR campaigns, such as media coverage, website traffic, and backlinks.

- Provide regular reports on campaign performance and insights to inform future strategies.

8. Crisis Communication:

- Develop and implement strategies for handling potential PR crises and negative online feedback, working in collaboration with the communications and marketing teams.

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