Respond to requests for information from the media
Establish and maintain cooperative relationships with consumers, the community, employees, and public interest groups
Write press releases and prepare information for the media to promote clients
Plan or direct the development of programs to maintain favourable public and stakeholder views of the organization's agenda and accomplishments
Coach client representatives in effective communication with the public and employees
Analyze the organization's objectives, promotional policies and build public relations strategies that influence public opinion and promote products, ideas, and services
Maintain the organization's image and identity
Prepare and edit organizational materials, including employee newsletters
Work on other publications for internal and external audiences
Update and maintain the organization's digital content
Collaborate with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization's public relations efforts.
Arranging resources for promotions and content to promote product.