Company OverviewEORI Bioleather (Eco Vegan Leather Private Limited) is a pioneering startup dedicated to revolutionizing the leather industry with our 100% bio-based, biodegradable vegan leather. We are committed to sustainability, innovation, and transparency. Our mission is to provide high-quality, eco-friendly alternatives to leather that align with our core values of environmental stewardship and social responsibility. As we grow, we are seeking a dynamic Public Relations Officer to help us tell our story and enhance our brand's visibility.Position OverviewThe Public Relations Officer will play a crucial role in shaping and communicating the narrative of EORI. This individual will be responsible for developing and executing strategic PR campaigns that build relationships with key media contacts, generate positive coverage, and promote EORIs brand values. The ideal candidate will be passionate about sustainability and have a deep understanding of the fashion and eco-friendly product sectors.Key Responsibilities1. Develop and Implement PR Campaigns

• Campaign Strategy: Create and execute comprehensive PR campaigns that effectively promote EORI and its biodegradable vegan leather products.
• Media Outreach: Identify relevant media outlets and journalists, craft compelling press releases, media kits, and pitch stories to secure coverage.
• Content Creation: Develop engaging content for press releases, blog posts, articles, and social media updates that align with EORI's brand message.

2. Build and Maintain Relationships

• Media Relations: Establish and nurture strong relationships with key journalists, editors, influencers, and other media professionals, particularly in the fashion and sustainability sectors.
• Networking: Attend industry events and provide valuable information and insights to media contacts to build lasting relationships.

3. Manage Media Inquiries

• Information Provision: Respond to media inquiries promptly and professionally, ensuring the provision of accurate and timely information about EORI and its offerings.
• Crisis Management: Develop a crisis communication plan to address potential negative publicity and reputational challenges.

4. Monitor Media Coverage

• Coverage Analysis: Track and analyze media coverage of EORI and its competitors, identifying trends, opportunities, and potential issues.
• Reporting: Use media monitoring tools to assess social media sentiment and report findings to the management team for strategic planning.

5. Collaborate with Internal Teams

• Inter-Departmental Coordination: Work closely with marketing, sales, and R&D teams to ensure PR efforts are aligned with overall business objectives.
• Support Initiatives: Provide input on marketing campaigns, participate in product launches, and share media coverage updates with relevant stakeholders.

6. Develop and Distribute Content

• Content Strategy: Create and manage content that effectively communicates EORIs brand, values, and product offerings.
• Platform Management: Oversee the distribution of content across various platforms, including press releases, social media, and the company website.

Experience and Skills

• Industry Knowledge: A deep understanding of the fashion and sustainability industries is essential.
• PR Expertise: Proven experience in public relations, with a track record of successful media coverage and relationship building.
• Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage with diverse audiences.
• Media Savvy: Proficiency in using media monitoring tools and analyzing media coverage.
• Crisis Management: Experience in developing and implementing crisis communication plans.
• Content Creation: Strong content creation skills, with experience in writing press releases, articles, and social media content.
• Team Collaboration: Ability to work effectively with cross-functional teams and contribute to the overall business strategy.

Qualifications

• Education: A degree in Public Relations, Fashion communications, Journalism, Marketing, or a related field.
• Experience: At least 3-5 years of experience in a PR role, preferably within the fashion, sustainability, or related sectors.
• Skills: Strong networking skills, creativity, and a passion for sustainability and eco-friendly products.

Application ProcessTo apply for this position, please mail your updated resume, cover letter, and a portfolio of your previous work to hr@eorileather.comEco Vegan Leather Private Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job Type: Full-timePay: \xe2\x82\xb937,500.00 - \xe2\x82\xb958,333.00 per monthSchedule:

• Day shift

Experience:

• total work: 3 years (Preferred)

Location:

• New Town, Kolkata, West Bengal (Required)

Work Location: In person