Job Description

About the internshipSelected intern's day-to-day responsibilities include:1. Campaign strategy & execution: Develop and execute programmatic advertising strategies across display, video, mobile, and other digital channels. Ensure campaigns align with client objectives and target audience segments.
2. Optimization & troubleshooting: Continuously monitor campaign performance, identify underperforming areas, and implement optimizations such as creative updates, bidding adjustments, and audience refinements to drive KPIs (e.g., CPC, CPA, ROAS, CTR).
3. Data analysis & reporting: Analyze and interpret campaign data to assess effectiveness and deliver actionable insights. Provide regular reporting on campaign performance, budget pacing, and overall strategy impact. Present findings and recommendations to internal teams or clients.
4. Audience targeting & segmentation: Utilize first-party and third-party data to build audience segments and refine targeting strategies to maximize reach and engagement. Apply advanced data analysis techniques to improve campaign precision.
5. Budget management: Oversee campaign budgets and pacing, ensuring optimal spend allocation across channels. Ensure that all campaigns are delivered within budget and meet performance benchmarks.
6. Stay ahead of industry trends: Keep up to date with the latest trends and technologies in programmatic advertising, including new tools, platforms, and techniques. Experiment with new programmatic buying strategies to drive innovation and better results.Note:1. Working days: Monday to Saturday.
2. Timings: 10 AM to 7 PM.
3. Having a laptop is mandatory.Skill(s) requiredDigital Advertising English Proficiency (Spoken) English Proficiency (Written) Marketing Campaigns Negotiation & Problem-solvingEarn certifications in these skillsWho can applyOnly those candidates can apply who:1. are available for full time (in-office) internship2. can start the internship between 4th Feb'25 and 11th Mar'253. are available for duration of 6 months4. have relevant skills and interestsPerksCertificate Informal dress code Free snacks & beveragesNumber of openings1About AppVersalAppVersal is one of the leading app marketing companies in the world, with clients from all across the globe. We help app developers market their apps to increase sales and reach new users. We have over 5 million downloads.Activity on InternshalaHiring since May 2015310 opportunities posted49 candidates hired

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