Location: Pune, Maharashtra, India |
Office: India |
Agency: Matterkind - United Kingdom |
Ref#: 6710 |
Job Function: Addressable Strategy |
Type of Contract: Regular

About Us KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn \'action\' into \'outcome\' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\'s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com Role Description Campaign Implementation

• Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
• Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360, The trade desk, Amobee, Mediamath etc.
• Generate and distribute pixels/beacons for DSPs as required.
• Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
• Support the Business Intelligence team build a framework to successfully traffic campaigns via API
• Manage workflow and responses to ensure agreed deadlines are met and service level agreements are followed and along with executing tasks with 100% accuracy
• Work closely with the line manager to manage accounts across a portfolio of clients, supporting across day- to-day campaign management responsibilities

Campaign Optimization, Analysis & Reporting

• Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
• Ensure campaign pacing status is communicated to your Client Service team.
• Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
• Generate and deliver client performance reports
• Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
• Troubleshoot & manage the health of our automated pacing dashboard by working closely with Business Intelligence to identify & fix bottlenecks
• Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization
• Managing bespoke client reporting dashboards developed by Business Intelligence & ensuring complete data integrity

Employee Transparency At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.