Job Description

Position- Product Marketing SpecialistExperience: 2-5 YrsLocation: Delhi (Hybrid, 3 days in-office)Notice Period: Immediate - 30 DaysPrimary Skills: GTM collateral creation, Pre-sales/post-sales enablement, proposal management, pricing.Key Responsibilities :- GTM Strategy & Collateral Creation : Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.- Sales Enablement : Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.- Market Research : Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.- Product Positioning & Messaging : Craft and refine product messaging that resonates with target customers and aligns with business goals.- Cross-functional Collaboration : Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.Key Skills & Experience :- 2-5 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).- Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.- Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.- Experience with market sizing, defining ICP, and developing buyer personas.- Expertise in product positioning and messaging to drive customer engagement.- Preferred background in biotech, with a focus on SaaS or Tech solutions. (ref:updazz.com)

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