Product Marketing Manager
Job Description
Roles and Responsibilities
Product messaging and positioning Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
Content Development Conceptualize and craft educational product and solution content for a variety of platforms
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
Evangelism Serve as a company spokesperson and go-to product expert
Minimum Qualifications
3+ years of proven experience in product marketing / content writing
Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Background in copywriting is a must
Familiar with product marketing tactics (integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Ability to collaborate with copywriters and visual designers
Ability to collect and interpret feedback
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Job Detail
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Job IdJD3006664
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBangalore, Karnataka, India
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EducationNot mentioned
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ExperienceYear