Job Description

Responsibility

• Study company products & then translate technical details into benefits for the user
• Follow and analyse market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Content Development \xe2\x80\x93 Conceptualize and craft educational product and solution content for a variety of platforms
• Sales enablement \xe2\x80\x93 Craft region-agnostic high-value sales tools, training, and collateral
• Demand generation \xe2\x80\x93 Develop and implement strategies to drive awareness and demand
• Work closely with product development team to determine the most profitable course for each existing and new product
• Create training materials and training programs for each member of the outside sales team
• Focus on implementing programs that consistently generate new, high quality leads for our company

• Bachelor\xe2\x80\x99s Degree in Marketing or related field (Master\xe2\x80\x99s degree preferred)
• 2+ years\xe2\x80\x99 product marketing experience
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Proven history of creating effective marketing programs
• Excellent time management and project prioritization skills
• Large-scale event management experience a plus