Job Description

• Product Positioning
• Cross Functional Team Collaboration
• Go To Market Strategy
• Market Research & Analysis



We are seeking a dynamic and results-driven Product Marketer to join R&R product team. In this role, you will be responsible for developing and executing marketing strategies that drive awareness, adoption, and engagement for our products. You will collaborate closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment and achieve business goals.


Key Responsibilities:

• Creating clear, concise, and user-friendly text within the product interface, guiding users through features and functionalities.
• Crafting compelling content for the product's website, including landing pages, product descriptions, and calls to action.
• Conduct thorough market analysis to identify trends, customer needs, and competitive landscape.
• Develop clear and compelling product positioning and messaging that resonates with target audiences.
• Create and implement effective go-to-market strategies for new product launches and updates.
• Produce high-quality marketing materials, including product descriptions, case studies, blog posts, presentations and other documentation.
• Equip the sales team with the tools and resources they need to effectively sell the product, including training and collateral.
• Monitor and analyze campaign performance, gathering insights to optimize future marketing efforts.
• Gather and analyze customer feedback to inform product development and enhance user experience.
• Work closely with product managers, designers, and sales teams to deliver consistent messaging across all platforms and touchpoints.

Qualifications:

• Bachelor's degree with 1+ years of experience in Product Marketing, Content Marketing, or a related field preferred.
• Strong understanding of marketing principles and strategies.
• Excellent communication and presentation skills.
• Proven ability to work collaboratively in a team environment.
• Experience with data analysis and performance metrics.
• Experience working with design teams on UI/UX copy (preferred)