Job Description

:Role/Job Title: Product Manager-Cross SellFunction/Department: Rural BankingJob Purpose:The role entails driving value propositions for Cross Sell business by executing strategies to expand the existing products, channels, segments, and customer base by delivering banking needs to the customers in the most cost efficient and technology effective manner. It includes managing teams, systems, process, and culture amenable to the scale and ensuring consistency of delivery. Role will closely collaborate with Retail team - Product Head, Operations, Sales, IT, Credit, BIU for same. This role encapsulates the responsibility of providing a seamless and fulfilling customer experience and ensuring IDFC First becomes the primary bank for all banking needs.Roles & Responsibilities:

• Develop and implement value propositions for Cross Sell business.
• Manage product life cycle - Customer segmentation and assessment of their needs.
• Collaborate with the Digital Marketing team to increase customer penetration via digital medium.
• Improve the performance & quality of portfolio through regular monitoring and providing recommendations for course correction to the Product and Sales teams.
• Support the Product team in Cross Sell category to provide differentiated offerings and drive business growth.
• Work with business analytics team to identify potential for x-products.
• Assure adherence to the guidelines set by the bank.
• Recommend process changes to improve service efficiency and quality across the assigned area.
• Recommend improvements to processes and policies across the Retail Banking business to drive operational efficiencies and high-quality customer service.
• Leverage in-house synergies through collaboration with internal stakeholders.

Managerial & Leadership Responsibilities:

• Attract and retain best-in-class talent for key roles in their reporting structure.

Education Qualification:Graduation: Any GraduatePost Graduation: Any Post GraduateExperience: 5 to 10 years of relevant experience.

IDFC FIRST Bank