Job Description

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):

• Achieve brand MS , Sales and Division Margins to build enduring and profitable brands for Abbott
• Responsible for launching and managing brands in any of the identified therapeutic segments
• New product evaluation in the therapy area
• Thought leader in the therapy area and have the ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
• Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
• Formulation and execution of marketing strategy Communication strategy for the customers: doctors, consumers Long range plan for the brands
• Cross-functional interaction with Finance, Supply chain for brand objectives
• Close coordination with Medical for Medico Marketing as well as clinical areas related to Psychiatry
• Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin on brands handled
• Education Science graduate, MBA Marketing from a reputed institute preferable.


REQUIREMENTS



KEY COMPETENCIES REQUIREMENTS:


Managerial:

• Analytical
• Strategic
• Creative


Behavioral:

• Adaptability, Collaboration
• Learning drive
• High energy and Drive for results

Achievement as per plan for the goals :

• Sales
• Market share, Prescription Share
• Division margin