Job Description

Description

The Product and Propositions Lead provides expert knowledge to deliver the activities of design, development, deployment and go to market of compelling and profitable propositions, which deliver the desired user journey experience, and Brand positioning. The correct development, pricing and marketing of products and services will drive customer loyalty and achieve target revenue. The Product and Propositions Lead focusses on activities that influence and determine pricing, champion new product innovations and communicate the products\' benefits to the market to drive sales. Typically reports to Senior Products and Propositions Manager.

Job Responsibility

• Assists, advises and executes processes and activities for delivery of propositions relating to key business priorities;

• Drives the delivery of pricing and promotions overview across all channels (digital, shops, etc.) and across competitors, using a full range of data sources, such as Social Listening for maximising insights;

• Helps defining a core set of data sources to inform proposition design and construction so as to best match underlying sub-segment needs and focuses on a simple customer experience;

• Supports defining the customer insights, target audience, market opportunities, proposition initiatives and customer experience which will differentiate Vodafone from the competition and grow NPS, revenue, Brand consideration and market share;

• Delivers activities relating to the end-to-end product lifecycle, including design, implementation and delivery against business targets (including management of any risks and opportunities as they arise);

• Maintains strong relations and work closely with internal and external stakeholders (e.g. Brand, Digital, Base Marketing, Finance and Sales Teams) to understand successes owing to product/propositions;

• Collaborates with insights teams to understand future product features;

• Understands market segments and drives engagement with wider stakeholder teams (for example, Pre-Sales, Sales and Commercial Finance) to ensure sales and revenue target achievement;

• Supports engaging with other Vodafone markets to rollout test and learn approaches to new proposition launches;

• Uses knowledge to ensure best practice is utilised within the Products and Propositions team;

• May provide guidance to junior members of the team.

Skills

Modern Marketing Leadership

Data Analytics and Insights

Collaboration

Business and Commercial Acumen

Customer Centricity

Segment Strategy and Planning

Product/Solution Proposition Strategy and Design

Pricing Design and Analysis

Not a perfect fit?

Worried that you don\'t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you\'re excited about this role but your experience doesn\'t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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