Job Description

Roles & ResponsibilitiesProduct definition Conduct market research, define product scope, become one with the product vision before crafting and scoping; Extensive documentationProduct planning Comprehend and translate all business objectives, rationalize goals by exploring, defining and further refining the concept to conceive a well-rounded planExecution & Ownership Simplify problem statements to create a basis for execution, take ownership of each activity/task/sprint to work towards a common outcome or goal, create stories, build demos, construct MVPs - measure their success, refine to build and deliver products at scale and on timeDeliver Experience (not just product) Obsess over customer experience rather than sprints or deliverables, work towards building product ecosystems and manage expectations of each stakeholder to ensure alignment of business objectivesWeighty interaction with internal teams, viz. business (supply and demand), engineering, QA, operations as well as organization wide stakeholders viz. IT, Legal, Finance, Administration, Regulatory and Leadership teamsSubstantial interaction with external stakeholders viz. customers (supply and demand), tech. partners (potential and on-boarded)Influence key stakeholders, senior leaders and management in product positioning, clearly communicating product vision, aligning with overall organizational valuesQualification & ExperienceExperience working with both demand and supply sides of ad-tech platforms, including but not limited to ad networks, publisher ad servers, programmatic platforms, demand and supply side platforms, bidders, audience & data platforms, ad analytics & tracking platformsExtensive experience working on app performance advertising platforms and creating & executing attribution strategies for large and long tail publishersExtensive experience in developing and managing digital remarketing & retargeting campaigns with a pristine clear understanding of ROAS optimizationExperience working closely with leadership & key organization stakeholders; analyse feedback & present results, derive and implement funnel conversion improvements as OKRsExperience and/or distinctive grasp of digital ad media standards for ad tracking, viewability & measurements, ad formats, global & domestic customer privacy norms etc.Key SkillsAbility to pursue, identify & translate emerging business and market needs into user storiesAdept in Agile with exceptional nimbleness in planning, execution and delivery; Exceptional documentation and articulation skillsNoteworthy knack of timeliness working independently as also with teamsMeticulous communication skills (verbal & written) with clear narratives on objectivesExceptional presentation skills (old-school white-boarding + state-of-the-art decks)Exceptional analytical & quantitative skills in all disciplinesPassionate about advancements in marketing & advertising tech

Expertia AI Technologies