Job Description

Role Title: Brand ManagerPortfolio Department: Marketing Location: Bangalore Head OfficeThe role: Reporting to the Category Marketing Head - International Premium Segment, the candidate will be responsible for building global brand portfolio in India. The candidate will be responsible for launching, building a strong & healthy international premium portfolio to drive volume, marketshare and profit growth in India whilst acting as the brand guardian and leading advocate for the country. As part of the role, you\'ll shape the 3-year brand strategy while aligning the local and global leadership in order to deliver continued brand growth, executing annual brand plan and delivery with the help of cross-functional teams to meet annual commercial and brand ambitions. You\'ll own the communications strategy to be the key leader to shape our approach and manage world class sponsorship platforms.The Individual: Our ideal candidate will have a consumer-centric orientation, extensive evidence of building brands and delivering on solid financial results within a consumer and customer focused mindset. A collaborator at heart, you\'ll be someone who can influence, support and guide people at all levels of the organisation.Key Accountabilities:1. Portfolio Strategy and ATL Budget Management\xe2\x97\x8f Lead annual brand strategy by drafting plans based on proven consumer and customer insights\xe2\x97\x8f Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile\xe2\x97\x8f Plan and execute all integrated communications and media initiatives across channels; offline and online\xe2\x97\x8f Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category\xe2\x97\x8f Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives\xe2\x97\x8f Demonstrate accountability through stewardship of the brand P&L. Identify cost optimizing opportunities to delivery profitable results2. Market Research, Consumer Insights and Media Planning\xe2\x97\x8f Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy\xe2\x97\x8f Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics 3. Campaign, Digital & Experiential Marketing\xe2\x97\x8f Contribute to the development and implementation of annual campaign plans across media vehicles\xe2\x97\x8f Set up and run effective online communication monitoring and evaluation systems\xe2\x97\x8f Track and analyse traffic flow and provide regular internal report\xe2\x97\x8f Evaluate emerging technologies to engage with our consumers and customers\xe2\x97\x8f Collaborate with the digital team to drive yearly digital agenda of the brand\xe2\x97\x8f Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers4. Marketing Operations and Reporting\xe2\x97\x8f Drive adherence to internal SOPs and guidelines pertaining to marketing operations\xe2\x97\x8f Strict implementation and tracking of Brand\'s marketing spend in synch with the brand plan\xe2\x97\x8f Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply Education: MBA in Marketing Desired Requirements:\xe2\x97\x8f Minimum 5+ years of relevant experience in Marketing (preferably FMCG)\xe2\x97\x8f Initial experience in Sales will be a plus\xe2\x97\x8f Knowledge of campaign designing (TVCs and online campaigns), agency handling and on-ground activation\xe2\x97\x8f Ability to analyse and apply market research results into communications strategy\xe2\x97\x8f Skills in brand positioning and consumer segmentation\xe2\x97\x8f Brand launch experience\xe2\x97\x8f Strong communication skills\xe2\x97\x8f Creative thinker and problem solveRole Title: Brand ManagerPortfolio Department: Marketing Location: Bangalore Head OfficeThe role: Reporting to the Category Marketing Head - International Premium Segment, the candidate will be responsible for building global brand portfolio in India. The candidate will be responsible for launching, building a strong & healthy international premium portfolio to drive volume, marketshare and profit growth in India whilst acting as the brand guardian and leading advocate for the country. As part of the role, you\'ll shape the 3-year brand strategy while aligning the local and global leadership in order to deliver continued brand growth, executing annual brand plan and delivery with the help of cross-functional teams to meet annual commercial and brand ambitions. You\'ll own the communications strategy to be the key leader to shape our approach and manage world class sponsorship platforms.The Individual: Our ideal candidate will have a consumer-centric orientation, extensive evidence of building brands and delivering on solid financial results within a consumer and customer focused mindset. A collaborator at heart, you\'ll be someone who can influence, support and guide people at all levels of the organisation.Key Accountabilities:1. Portfolio Strategy and ATL Budget Management\xe2\x97\x8f Lead annual brand strategy by drafting plans based on proven consumer and customer insights\xe2\x97\x8f Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile\xe2\x97\x8f Plan and execute all integrated communications and media initiatives across channels; offline and online\xe2\x97\x8f Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category\xe2\x97\x8f Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives\xe2\x97\x8f Demonstrate accountability through stewardship of the brand P&L. Identify cost optimizing opportunities to delivery profitable results2. Market Research, Consumer Insights and Media Planning\xe2\x97\x8f Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy\xe2\x97\x8f Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics 3. Campaign, Digital & Experiential Marketing\xe2\x97\x8f Contribute to the development and implementation of annual campaign plans across media vehicles\xe2\x97\x8f Set up and run effective online communication monitoring and evaluation systems\xe2\x97\x8f Track and analyse traffic flow and provide regular internal report\xe2\x97\x8f Evaluate emerging technologies to engage with our consumers and customers\xe2\x97\x8f Collaborate with the digital team to drive yearly digital agenda of the brand\xe2\x97\x8f Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers4. Marketing Operations and Reporting\xe2\x97\x8f Drive adherence to internal SOPs and guidelines pertaining to marketing operations\xe2\x97\x8f Strict implementation and tracking of Brand\'s marketing spend in synch with the brand plan\xe2\x97\x8f Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply Education: MBA in Marketing Desired Requirements:\xe2\x97\x8f Minimum 5+ years of relevant experience in Marketing (preferably FMCG)\xe2\x97\x8f Initial experience in Sales will be a plus\xe2\x97\x8f Knowledge of campaign designing (TVCs and online campaigns), agency handling and on-ground activation\xe2\x97\x8f Ability to analyse and apply market research results into communications strategy\xe2\x97\x8f Skills in brand positioning and consumer segmentation\xe2\x97\x8f Brand launch experience\xe2\x97\x8f Strong communication skills\xe2\x97\x8f Creative thinker and problem solve

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