Job Description

Products : Cardiology, Oncology, Nephrology and Cardio-Diabeto Therapy on priority.Education: Bachelor's degree in pharmacy/Life Sciences; MBA/PGDM in Pharma Marketing or Marketing is preferred.Experience: 10+ years in pharmaceutical marketing with at least 5 - 7 years of experience in the respective cardio/Oncology/ Nephrology segmentDomain: Pharma MarketingKey Responsibilities : Strategic Planning - Develop and execute brand strategies for the cardiac portfolio.- Identify growth opportunities and establish short-term and long-term business objectives. Marketing Campaigns- Design and implement innovative marketing campaigns to drive brand awareness and market share.- Create impactful promotional tools for the sales team and ensure their effective usage. Market Analysis- Analyse market trends, competition, and customer needs to identify gaps and opportunities.- Conduct regular field visits to understand customer and market dynamics. Team Collaboration- Work closely with cross-functional teams, including sales, medical affairs, and supply chain.- Provide training and support to the sales team to ensure successful execution of marketing strategies. Product Lifecycle Management- Monitor the lifecycle of cardiac products, including new launches and phase-out strategies.- Ensure regulatory compliance and timely approvals for marketing activities. Budget Management- Prepare and manage the marketing budget for the cardiac portfolio.- Monitor expenditures and ROI of marketing campaigns. Leadership and Mentorship- Lead, mentor, and guide product managers in the team.- Foster a culture of innovation and continuous learning within the team.Skills:- Strong analytical and strategic thinking abilities.- Excellent communication and interpersonal skills.- Proficiency in data interpretation and decision-making.Key Competencies :- Leadership and team management.- In-depth knowledge of the cardiac therapeutic area.- Creativity in developing marketing strategies.- Ability to manage multiple priorities in a fast-paced environment. (ref:updazz.com)

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