Job Description

Function: MarketingKey Stakeholders:Internal:Group Product Manager,Marketing Support Functions (Research / Media),Sales & Trade Marketing,Planning,R&D,Scale Up,Purchase,CommercialExternal:Advertising & Design Agencies,Media and Research Agencies,Consumers and Shoppers,TradeEducational Qualification: MBA with a specialization in MarketingExperience: At least 3-5 years of total experience wherein 2 years in Brand Management in anFMCG / Retail set up and 1-2 years in SalesKey Responsibilities:Brand Planning\xc2\xb7 Work on Brand Annual Plans, Quarter Plans as well as Monthly Activity Plans to ensure growth, profitability and innovation objectives of business\xc2\xb7 Draw up activity calendars and required budgets\xc2\xb7 Review and present status against these plans, objectives and budgetsBrand Idea Management:\xc2\xb7 Mine and refresh consumer insights to help Create / Refine / Refresh Core Brand Idea and proposition\xc2\xb7 Carry out consumer, trade and competitive analysis and provide inputs to the Group Product Manager in the process of defining the Brand Seed, Pyramid and Proposition.Consumer & Market Research:\xc2\xb7 Ensure periodic connects with the consumers and market to be the first voice of theconsumer and market\xc2\xb7 Ensure all major decisions on brand are vetted or checked for gross negatives usingrelevant qualitative and quantitative research in conjunction with the CI team\xc2\xb7 Draft briefs for the market research agency for consumer research related to the Brand.Prepare QRE\'s based on objective. Review research plan, provide feedback, seek approval on theplan finalized. Provide inputs into selection of respondents and participate in research.Pricing:\xc2\xb7 Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision, prepare price change proposal and share with the Group Product Manager in order to sustainably increase the Volume, NSV and Gross Margin ofthe assigned BrandConsumer Promotions:\xc2\xb7 Brainstorm and generate alternate consumer promotion concepts plans. Assess commercial and execution feasibility of shortlisted concepts and communicate final concept to Central Planning, R&D and Technical. Seek approval from Legal on the selected consumer promotion.Coordinate execution with Planning and Purchase.Media:\xc2\xb7 Create brief for media agency based on brand vision, plan and objectives.\xc2\xb7 Draw up the media activity calendar and allocate expenses based on activity, brand plans and budget allocations.\xc2\xb7 Assess media plans to ensure that brand objectives are being met and ensure on time execution. Review media execution versus plan.Communication Management:\xc2\xb7 Draft creative briefs for creative agency to chalk out the brand communication objectives\xc2\xb7 Work with the creative agency to convert the brief into a powerful communication idea and creative output\xc2\xb7 Lead the process of communication creation and executionAgency Management:\xc2\xb7 Work with multiple creative agencies (Creative, Packaging, Digital, PR) to ensure tha brand activities are designed and executed as per brand needsMarket Execution & Activations:\xc2\xb7 Seek required approvals for all brand activities, communicate plans to Sales with timelines and probable effect on sales due to the activity, and approve incurred expenses based on the
approved estimates in order to manage marketing services pertaining to the select brands for BIL\xc2\xb7 Design activation ideas and find relevant execution partners\xc2\xb7 Manage the activation process to ensure impactful market execution Innovation Management:\xc2\xb7 Scope environment for portfolio gaps or market gaps. Create the Innovation funnel for the brand.\xc2\xb7 Prepare product and concept note and prepare draft charter for the project with the help of assigned multifunctional resources.\xc2\xb7 Define Project plan and timelines and lead the cross functional team to ensure desired objectives.\xc2\xb7 Lead the consumer validation at each step of the Innovation funnel.\xc2\xb7 Create the overall marketing mix for the new product offering (Packaging, Pricing, Trade Offering, Promotion)\xc2\xb7 Lead the product launch and ensure tracking of launch in incubation stageProfitability Accountability:\xc2\xb7 Ensure profitability objectives of brand are aligned with business objectives of organization\xc2\xb7 Identify the need for projects (pricing or cost efficiency) and ensure relevant teams are aligned on the same\xc2\xb7 Ensure A&SP managementOther Responsibilities:\xc2\xb7 Ensure Statutory and Legal compliance by providing intent, scope of contract and relevant information on planned consumer promotions to legal, provide feedback for modifications on the first drafts gain approval on the contract based on coverage of scope defined and also a principal approval on terms from other parties involved.\xc2\xb7 Incorporate of IPRS guidelines into development of items in order to ensure compliance to statutory and legal guidelines.\xc2\xb7 Monthly Sales Forecast: Provide inputs to Central Planning on the activities planned for the brand and the timelines for the same in order to contribute to sales forecasting.\xc2\xb7 Portal Management: Provide content and scope of content for portal management\xc2\xb7 Distributor Relationship Management: Provide inputs to the distributor relationship pl from a budget/consumer/brand perspective\xc2\xb7 Terms of Trade Process: Provide inputs in planning of promotional activities based on brand strategy\xc2\xb7 Performance Management: Set and define KRA\'s and discuss the same with Superior for changes/approval, complete self assessment form based on KRA set at the start of the period

Britannia Industries