Job Description

Company DescriptionDr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can\'t Wait.We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity - to strengthen our core further (the next steps) and to build the future (the new bets).\'The Next and the New\' is how we aim to continue to be the partner of choice - purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose - helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparencyDr Reddy's maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.Candidates would be expected to lead independently /minimal supervision:
1) Analyzing cross-channel marketing performance to come up with conversion optimization strategies, with the aim of improving efficiency in the digital/ traditional marketing and increasing ROI
2) Benchmarking performance across all channels and advising on KPIs based on performance analysis.
3) Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
4) Spotting opportunities to try innovative new methodologies and improve the analytical procedure.
5) Leverage advanced data analytics to address the business needs and create business impact.
6) Design business intelligence/data science solutions in collaboration with technology architects to address this need.
7) Develop in-house analytics knowledgebase for faster, better problem solving and horizontal scale out in to other markets/functions of needQualificationsDomain Knowledge: -
1. Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E-commerce domain
2. Exposure of CRM, CLM and KOL processes and solutions will be an added advantageDigital Marketing Expertise:-
1. Experience in digital marketing with expertise in Email, Search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Display, Affiliates
2. Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, Adobe Analytics, and Social Media Analytics etc.)
3. Ability to define ROI metrics for brand campaigns as per campaign objectivesTechnical Requirements:
1) Experience working on Customer analytics, next best action, messaging effectiveness etc. (Customer segmentation, profiling, brand performance analytics, promo/campaign planning and effectiveness tracking etc.)
2) Strong affiliation to quantitative methods and data analysis to deliver business insights.
3) Exposure to visual analytics (Tableau, MicroStrategy, Spotfire etc.), advanced analytics application (Python, R, SAS, etc.) and data mining/ML analytics techniques a big plus
4) Exhibits confidence and an extensive knowledge of emerging industry practices when solving business problems.
5) Knowledge in Project management background and familiar with PMI project methodologies and SDLCExpected Skills: Data Science, Analytics, Data Visualization, Data Mining and Modelling, Data InsightingMandatory Skills: Customer Analytics, Business Analytics, Product ManagementAdditional InformationAbout the Department
Digital Process and Excellence (DPEx)
Our digital transformation journey is led by the DPEx team and is structured along the lines of Digitalize the Core and Transform with Digital.
With a mandate to ensure continuous process improvement and drive patient centric innovation, it spans all functions and operations. In other words, you could be working on projects to expedite research outcomes one day, designing customer engagement platforms the next and simplifying warehouse processes the third.
Some its priorities are:

• Reimagine Dr. Reddy's as a \'platform-based\' organization.
• Create Data as an asset that brings competitive advantage and business impact.
• Create Digital solutions that make the lives of our patients and customers easier and better.

Benefits Offered
At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.Our Work Culture
Ask any employee at Dr. Reddy's why they come to work every day and they\'ll say, because Good Health Can\'t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/

Dr. Reddy's Laboratories