Job Description

•MAJOR KRAs •

RFX/Proposal/Tender/Bid Management-

• Preparing and implementation of GTM for Digitally Next covering
• Database Profiling & Marketing - Email and Messaging Campaigns
• Regional/Target segment outreach - India and Abroad | Agencies / Country Specific Associations | Advisory Councils | Community/Forum Involvement
• Presales Marketing Communication
• Sales Kit preparation - Sales Presentations | Case Studies | Emails | Social Media Updates
• Seeking and Response to RFI/RFPs services/country specific :
• Response preparation for prospects
• Keeping effective communication by understanding B2B decision making cycle
• Repository Management, Account Review & Analytics
• Maintaining and profiling all the responses
• Keeping and categorizing of response sections for the quick turn around
• Work specific presentation - Success rate and conversions
• Analytics specific to the way forward
• Developing custom marketing dashboard concepts for client reporting via Excel
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics and marketing data
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
• Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaign
• Alliances & Partnerships
• Selection & Appointment of - Channel Partners & Companies (country/region specific )
• Selection and building a bench of partners for Co-Branding/Co-Host Partners and Affiliations with Allied Entities | Groups
• Local reach out to communities, groups and PR associations
• Market Research

A. Secondary Research

• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Compile and analyze statistical data using modern and traditional methods to collect it

B. Campaign strategy

• Identifying client objectives and advising on suitable measurement strategies
• Benchmarking performance across all online channels and advising on KPIs
• Using methodical performance analysis to influence/support campaign strategies

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person

Expected Start Date: 07/08/2024