Job Description

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.Your TasksOrchestrate Precision Marketing Activities

• Lead of project management of all PM campaigns to ensure timely and quality delivery with focus on KPIs and generating learnings to upskill all stakeholders (category/media/agency teams) for stronger implementations in future.
• Lead ideation sessions to ensure that campaign designs are addressing main business challenges and strategical questions.
• Ensure that agencies are following brand safety guidelines, digital execution best practices.
• Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations.
• Engage and coach category teams and external agencies on PM principles and ensure framework compliance for digital campaigns.
• Define and monitor measurement approach:
• Define measurement approach and make sure that data sources for campaign success monitoring are addressing categories business challenges and strategical questions.
• Ensures processes and governance are in place to monitor campaign performance and alerts marketing and media when necessary (weekly meetings, steering committees, stand-ups, etc.)
• Ensure proper media KPI framework implementation on every stage of consumer journey.
• Check for implementation of digital media best practices:
• Coordinate campaigns quality assurance process with main stakeholders ensuring that structure is following the planned design.
• Ensure brand safety and digital golden rules implementation.

Support transversal enablers for PM transformation:

• Engage and upskill main stakeholders (agencies, category leads, etc) on PM principles. Identifying main knowledge gaps and building a training program based on it.
• Make sure PM enablers are in place and streamlined in the organization, and act whenever there\'s a gap, alerting global and regional teams.
• Responsible for compiling campaign\'s final results and sharing learnings with broader community (global and regional).

Lead the DCRM & 1PD efforts for NIVEA India:

• Driving the 1PD strategy that addresses the organisation\'s Digital & Brand objectives.
• Developing partnerships with Whatsapp and other CRM partners to build a quality 1PD approach and ensure meaningful deployment of relevant audiences in PM execution
• Actively engaging with key Brand and agency stakeholders to understand their objectives to arrive at relevant T&Ls & use cases

Your ProfileExperience - 4-6 years of experience in Digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns.Skillset:
Comprehensive knowledge on digital campaigns execution and planning.
Ability to effectively translate marketing objectives into digital execution to effectively and efficiently increase both online and offline sales.
Knowledge of advertising tech: GMP, DSP, DMP, Social platforms Business Managers etc.Desirable: Brand / category marketing and project management background, along with experience of market share data.
A team player
Project management
Strong agency management & engagement skills
Strong negotiation and communication skills
Proficient in EnglishWe embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.Your responsible recruiter is Name Recruiter. Please apply online via the Beiersdorf Intranet until Datum, 2022.

Beiersdorf