Job Description

• Plan, implement, manage and coordinate the public relations programs in conjunction with the marketing team and senior management.
• Develop public relations strategies for current and existing products, new launches, and promotions.
• Plan and budget for PR events, programs and initiatives in line with marketing plans of the company
• Help in develop relevant promotional collaterals relevant for the PR programs.
• Create and manage content for PR requirements in line with the larger marketing goals and messaging including media pitch notes, press release, media info dockets etc.
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy.
• Maintain and enhance PR processes within the company for a smooth flow of information.
• Developing media relations strategies and activities seeking placements in print, broadcast and online/ social media influencers.
• Leverage existing media relationships and cultivate new contacts within lifestyle, hospitality and relevant industry media.
• Effectively manage regular media inquiries and interview requests.
• Involvement in managing crisis communications and media strategy, as needed.
• Evaluate opportunities for media partnerships, and tie-ups on an on-going basis.
• Daily brands news monitor and important industry news, analyse PR results on a quarterly basis.

• Previous working experience as Public Relations Specialist for 6-8 years
• BSc/BA in PR, communications, journalism or similar relevant field
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national lifestyle/ F&B/ hospitality media outlets and a strong understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Tactical understanding of all primary social media platforms in relationship to PR activations
• Excellent verbal and written communication and editing skills
• Proficient in Microsoft Office Suite
• Ability to work under pressure
• A team player
• Some event planning experience will be desirable especially with regards to fam trips, media activations and promotions
• Self-motivated with a positive and professional approach to management
• Available to work nights or weekends if and when required

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