Job Description

: Manager Public Relations
Job Title: Manager Public Relations
Department: Sales & Marketing
Job Grade: L5
Reports To: Manager - MarketingJob Summary
The Manager Public Relations will nurture a strong industry network, increase brand awareness, and develop a compelling corporate image. This role involves executing effective communication and media relations programs to engage target audiences and elevate the organization's reputation.Key Responsibilities
Leadership & Strategy:Lead PR departments and oversee a team of professionals.
Develop and implement PR strategies to enhance brand presence.
Set team objectives and monitor performance.Build and maintain relationships with local and national media outlets.
Create and distribute press releases to secure high-level placements in print, broadcast, and online media.
Manage media inquiries, interview requests, and monitor media coverage.Content & Communication:Craft compelling press releases, articles, and other communication materials.
Ensure brand consistency across all advertising and communication channels.
Develop the organization's corporate image and identity.Digital & Social Media Management:Direct social media teams to engage audiences on traditional and new media platforms.
Partner with luxury influencers and monitor the ROI of influencer collaborations.
Evaluate opportunities for sponsorships, partnerships, and advertising.Event Planning & Crisis Management:Organize PR events to boost company visibility and awareness.
Develop and execute crisis communication plans to protect the brand's reputation during crises.Relationship Building:Cultivate relationships with thought leaders and industry professionals to grow industry awareness.
Leverage existing networks and cultivate new business and media contacts.Analytics & Reporting:Monitor, analyze, and report PR results quarterly.
Stay updated on industry trends and provide recommendations to adjust communication strategies.Qualifications
Education: Post-graduate degree in Marketing or Public Relations.
Experience: 8-12 years of proven experience in public relations.
Special Attributes:
Strong connections with local and national business bodies.
Exceptional writing and editing skills.
Deep understanding of media relations and crisis communication.

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