Job Purpose As a PR freelancer, the primary aim is to effectively manage public relations activities to enhance brand\xe2\x80\x99s visibility and reputation, ultimately contributing to the growth of the business. Primary Job Responsibilities
Develop and execute PR strategies to promote the brand and its offerings.
Cultivate relationships with media outlets, journalists, and influencers to secure press coverage
and partnerships.
Create compelling press releases, media kits, and other PR materials.
Monitor media coverage and industry trends to identify opportunities and risks.
Coordinate press events, product launches, and other PR activities.
Serve as the spokesperson for the brand, handling media inquiries and interviews.
Collaborate with internal teams to ensure PR efforts align with overall marketing and business
objectives.
Measure and analyze the effectiveness of PR campaigns, providing regular reports and insights.
Major KRAs
Increase brand visibility and awareness through successful PR campaigns.
Secure media coverage in key publications and outlets.
Enhance the brand\'s reputation and public perception.
Foster positive relationships with media contacts and industry influencers.
Monitor and manage crisis communication effectively.
Specific Knowledge & Skills
Bachelor\xe2\x80\x99s/Master\'s degree in Public Relations, Communications, Marketing, or a related field.
Strong organisational skills with attention to detail and ability to multitask effectively.
Excellent written and verbal communication skills to craft compelling PR materials and
effectively communicate with stakeholders.
Proficiency in media relations and understanding of journalistic practices.
Ability to think creatively and develop innovative PR strategies.
Strong time management skills to meet deadlines and prioritise tasks effectively.
Proficient in Microsoft Office suite and PR management tools.
Behavioural skills including leadership, problem-solving, and analytical thinking.
Qualification and Experience Minimum Qualification Graduate, Masters or relevant work experience Preferred Qualification Graduate or MBA, or any Marketing Management Certification is preferable Minimum Experience 2+ Years
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.